Apple iPad Release event

Another big day for Apple yesterday! Yesterday, October 22, Apple held another release event mainly surrounding the new MacBook Pro and new iPad Air.  As with any Apple event, guests flooded into the theater in San Francisco and onto the Twitterverse to give up to date coverage of what was being released. They also offered live streaming for the event which the Computer World staff gladly tuned in to. Here is another round up and overview of what was showcased…

The event opened with Tim Cook talking about the latest success of the iPhone 5S and iPhone 5C. Sales have topped 9 million, the most successful iPhone release to date. 64% of Apple devices are now running iOS7 and over 1 million apps are available in the app store now.


Craig Federighi, Apple’s senior vice president for software engineering talks about Maverick, the latest operating system. Promising an hour longer of web browsing on the same battery charge, 1.5 hours longer of video, better memory, faster processing. Also Mavericks operating system is available free

The new 13-inch retina MacBook Pro is lighter and thinner than previous models, boasts up to 9 hours of battery life, with 90% faster graphics than previous models. It is available to purchase as of yesterday starting at $1299 (down $300 from previous). New 15-inch MacBook Pro now available with same improvements starting at $1999 ($200cheaper than its predecessor).

MacBook Pro

The new Mac Pro desktop computer was already announced earlier this year but yesterday we learned it will be the fastest computer to date, all around. It will hit shelves right before the end of the year (holiday season) and retails starting at $2999. Also emphasized is the fact that these computers will now be assembled in the US.

iPhoto and iMovie will now be available on the iPad and iPhone with a cleaner design it will hopefully let users share video and photos more seamlessly, and that they will be free with the purchase of any new device. Garageband will also be available for the iPad.

New iPad Air is announced! 20% thinner, only weighing in at 1 pound, retina display, and new chip making it 8 times faster than last generation of iPads. This iPad will be ideal for game playing, opening large files, and wifi will be twice as fast. iPad Air will start at $499. Along with this comes the new iPad mini. The new iPad mini will run the same software as iPad Air as well as feature a retina display, has a 10 hour battery life, and twice as fast wifi, it will come in silver, white, space grey, and black, not the anticipated gold. Without retina display the iPad mini will start at $299 (cheapest price for an iPad yet) and with retina display starts at $399.

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The event ends without any major surprises. All the updates to existing devices will be great, but no rumors of a new Mac watch or iPad keyboard were true.  You can come in to Computer to check out the new MacBook Pros and other devices when they hit the shelves, and new iPads are a great idea for a holiday gift coming up.

Tune in to any future Apple events on our Twitter feed and visit the Computer World Facebook page for other updates. Need help using a feature on your new Apple device? Check out our YouTube channel featuring tons of videos on how to make the most out of your device! Need help with something that you don’t see a video for? Leave us a message and we will try and make it happen!